Extension Faculty Orientation: Marketing University of Florida Extension

 Module authors: Dr. Pete Vergot, Dr. Jim Nehiley, Liz Felter

University of Florida Extension Marketing is a function of each Extension Faculty member. Extension Marketing is viewed as the set of activities a professional member of the Extension Faculty needs to fulfill. University of Florida Extension Marketing is an expectation of the organization and it is the Extension Faculty who is expected to fulfill the expectation. 

Marketing, University of Florida Extension is planned and starts with the inception of each seminar or presentation and continues right down to the Extension wordmark and logo used on the program flyer developed to being used on the evaluation survey. Costs of the marketing and promotional items should be part of the registration fee and may actually be paid from the money collected from the previous program. Consistent use of the University of Florida Extension wordmark from the flyers to the items used such as pencils, pads, etc, to the Extension shirts creates repetition and therefore a recognizable daily symbol, which we associate with branding. It is an effort that must be in the forefront of planning and cannot be allowed to be forgotten when that happens you loose momentum and have to start over again. It is important for Extension to gain that name recognition since our future existence is always questionable. 

Extension Marketing materials can be purchased on line at: http://logo.ifas.ufl.edu. Marketing items include a supply of long sleeve and short sleeve shirts, T-shirts, baseball caps, straw hats, coffee mugs, gold gator pins, pencils, pads, and pens etc . 

This module provides an overview of the University of Florida Extension Marketing. The information in this module will enable you to understand:

	An overview of University of Florida Extension Marketing.
	What Extension Marketing is and why it is so critical for the Extension organization and its faculty.
	An overview of University of Florida IFAS Marketing
	Links to relevant Extension Marketing Sites.

The modules are provided in the links noted below. After completing each module, go to the link provided for the module’s review questions. Answer these questions and add them to those from the other University of Florida Extension Faculty Orientation Website Modules.  

Learning Objectives and Questions

Links to the Learning Module

Relevant Sites

This module was developed by: Dr. Pete Vergot. for specific questions on Extension Marketing , contact: